Transforming with Customer Experience (CX)

Customers today expect intuitive and seamless experiences that meet or exceed expectations. In order to compete and thrive, many private sector businesses have embraced Customer Experience (CX) to transform their products and services.

90 percent of businesses, regardless of the vertical they are operating in, have stated that they have made CX their primary focus.
— Global CX Insights Report, Oracle*

The impact of CX is widely recognized and is now beginning to gain traction in the public sector, federal in particular. For example, a recent 2023 budget request was made by the White House to support CX offices and initiatives, a 2021 executive order was issued to rebuild government trust through transforming federal CX, and the 2019 Taxpayer First Act was created to “reimagine the taxpayer experience.”


Businesses, agencies, and organizations are rapidly implementing CX to better understand customers and leverage those insights to inform innovative and lasting solutions. Join the evolution with these 5 guiding principles to transform with Customer Experience (CX), recommended by IXP, as seen in the Business Journals Leadership Trust.


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Global CX Insights Report, 2019, Oracle