Overthinking the customer experience pays off
Building effective customer engagement requires obsessing over customer needs. Through a methodological approach, we help our clients make meaningful connections.
Services
Building effective customer engagement requires obsessing over customer needs. Through a methodological approach, we help our clients make meaningful connections.
Infusing agile, UX, and human-centered design methods to create intuitive solutions that engage and delight.
Helping organizations modernize and re-imagine workflows, processes, applications, products, and services.
Engaging your team with facilitated synchronous and asynchronous sessions to create insight, momentum, and results.
To create compelling customer journeys, we identify essential needs of customers and internal stakeholders to focus on the right experience for each interaction.
Our data-driven discovery allows us to more efficiently uncover and improve the customer journey elements with greatest impact. This accelerates process improvement and enhances user satisfaction.
By understanding what matters most to the right people, we’re able to develop narratives that don’t simply persuade, but create deep connection and belief in your product and service.
When we test customer experience with real people completing real tasks, we discover a wealth of actionable insight to guide, validate and benchmark design decisions.
To create beautiful, engaging experiences, we merge user insights, data, appreciation of evolving tastes and industry trends. Our informed design approach resonates with users on emotional and rational levels.
By aligning development and testing into a holistic process we are able to accelerate the ideate-create-test-release cycle. This means we can deliver tangible products quicker and intelligently predict user response.
Informed XP is a DBA of CTW Solutions, LLC, headquartered in the Northern Virginia Technology Corridor
SBA 8(a) certified, WBENC and WBENMSDC certified Women Owned Small Business (WOSB); Economically Disadvantaged Women Owned Small Business (EDWOSB); Minority Owned Business; Asian-Pacific American Owned; Small, Women Owned, and Minority Owned Business (SWaM certified in VA)
NAICS
519130, 519190, 541430, 541490, 541511, 541512, 541519, 541611, 541613, 541810, 541890, 541990
CAGE 7PYY8
DUNS 806757907
UE ID NY1XNR1NP223