American Red Cross

— Services

Experience Design
Launching an American icon into the mobile age

— The Context

It might be difficult today to remember a time…

when all organizations didn’t have a well-established mobile presence. But what once was a way for industry leaders to claim competitive advantage has been quickly transformed into a business must have. As consumers, we expect to be able to complete any task, with any brand or organization, via our phones.

— The Challenge

For close to 140 years, The American Red Cross has been a leading humanitarian organization…

providing emergency assistance, disaster relief and disaster preparedness education. To meet changing needs, the group realized it had to take a mobile-first approach to education search and registration.

— The Solution

To help our client fulfill their mobile mission,

we collaborated with their experts and visual design partner to reinvent the entire mobile experience. From the outset, we worked to architect optimal solutions that met user needs, while also aligning to business goals, technology capabilities, and of course a tight timeline.

To better understand the landscape, we conducted extensive secondary research including competitive reviews. This insight fed our process in parallel with findings that outlined emerging patterns and best-in-class design for mobile.

To ensure delivery of a solution that met The American Red Cross’ expectations and objectives, we created flows and iterated multiple rounds of wireframes for stakeholder feedback. After several collaborative cycles, the group was confident with our recommended direction, from which we produced the remaining wires. We then worked with our visual design partners to bring our concepts to life.

The finished, refined product increased mobile capture, providing a better omni-channel experience.